Privacy Policy

Introduction & Acceptance

Welcome to Liberty Ammo Co.. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this privacy policy carefully.

By using our website, placing orders, creating an account, or otherwise interacting withLiberty Ammo Co., you agree to the collection and use of information in accordance with this policy.

If you do not agree with this policy, please do not access or use our website or provide any personal information.

Information We Collect

Information You Provide

We collect information that you voluntarily provide when you:

• Create an account (name, email address, password, phone number)
• Place an order (billing address, shipping address, payment information)
• Subscribe to our newsletter or marketing communications
• Contact customer support (inquiry details, communication history)
• Participate in surveys, promotions, or contests
• Join our membership program (Liberty Shooters Club)
• Submit product reviews or feedback
• Complete age verification requirements

Information Automatically Collected

When you visit our website, we may automatically collect certain information, including:

• Device information (device type, operating system, browser type)
• IP address and approximate geographic location
• Browsing behavior (pages viewed, time spent, clickstream data)
• Referring website or source
• Cookies and similar tracking technologies
• Order history and shopping preferences

Information from Third Parties

We may receive information about you from third-party sources, such as marketing partners, analytics providers, payment processors, fraud prevention services, and shipping carriers. This information helps us improve our services, prevent fraud, and fulfill orders.

How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, process payments, and arrange shipping
• Account Management: To create and manage your account, verify your identity and age
• Customer Support: To respond to your inquiries, requests, and provide assistance
• Communications: To send order confirmations, shipping updates, and service-related messages
• Marketing: With your consent, to send promotional emails, newsletters, and restock alerts
• Personalization: To personalize your shopping experience and product recommendations
• Analytics: To analyze website usage, improve our services, and optimize performance
• Fraud Prevention: To detect and prevent fraudulent transactions and unauthorized access
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: For internal operations, audits, and business transactions

Disclosure & Sharing of Information

We may share your information with the following categories of third parties:

• Service Providers: Payment processors, shipping carriers, email service providers, analytics providers, and other vendors who assist in our operations (under confidentiality obligations)
• Business Partners: Marketing partners and affiliates for promotional purposes (with your consent)
• Legal Authorities: When required by law, court order, legal process, or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information. Our website is intended for adults only, and we do not knowingly collect or sell information from minors under 18.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for website functionality (login, shopping cart, checkout)
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
• Preference Cookies: Remember your settings and preferences

You can manage cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality, including the ability to add items to your cart, log in, or complete purchases.

Data Retention & Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure servers, and access controls.

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Process and complete orders, including shipping and returns
• Comply with legal, regulatory, and tax obligations
• Resolve disputes and enforce our agreements
• Maintain business records for auditing purposes

Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Deletion: Request deletion of your personal information (subject to legal exceptions)
• Right to Data Portability: Receive your data in a portable format
• Right to Opt-Out: Opt out of marketing communications, sale/sharing of personal data
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights

To exercise your rights, please contact us at:

Children's Privacy

Our website and services are intended for adults only. We do not knowingly collect personal information from individuals under 18 years of age. Ammunition purchases require age verification, and users must confirm they meet the legal age requirement in their state. If we learn that we have collected information from a minor, we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page and may provide additional notice (such as a banner on our website or email notification). We encourage you to review this policy periodically.